Securing sponsorship for your club or team is a great way to promote your club, engage the local community and raise funds and support for your club.

A sponsor is an individual or company who makes a payment to your club in exchange for agreed goods or services. They are the perfect supporter and can give your club the upper hand. A company will usually get involved in a club for charitable reasons - to show they’re supportive of the local community - or to get a trading advantage.

Many businesses sponsoring football clubs will have a link to the club, such as the owner’s son or daughter playing for the team. Your members are a good first port of call for making contact with potential sponsors.

There are a number of regulations around advertising and sponsorship on kit. The FA has produced specific guidelines which can be accessed here: //www.thefa.com/football-rules-governance/policies/kit-advertising